Crafting & Writing Winning Proposals

About this Writing Skills Workshop (2 days)

Writing customer-focused proposals that win business is a critically important skill for many business professionals. In IWCC’s Crafting & Writing Winning Proposals workshop, your employees will learn to write proposals that provide a clear picture of your proposed solution and demonstrate why your organization is the best choice.

Who Should Attend this Writing Skills Workshop

Crafting & Writing Winning Proposals is designed for proposal teams, sales people or other support staff who are required to write both unsolicited proposals as well as responses to RFPs.

We suggest a maximum of 15 participants for this workshop.

What Participants Will Learn

By attending IWCC’s Crafting & Writing Winning Proposals two-day workshop, your employees will learn to:

• Assess their existing proposals against five proven success factors for winning proposals

• Address their customers’ key buying triggers

• Tie the benefits of your organization’s solutions to your customers’ objectives

• Use a proposal development system that includes a competitor analysis and strength/weakness analysis

• Write powerful, concise executive summaries

• Use a High Impact writing style to give the customer a clear picture of what they are buying

• Write in a customer-focused, not seller-focused, way

• Measure the clarity and effectiveness of their writing style

• Use boilerplate seamlessly and effectively

• Use modern document design techniques to make their proposals more readable.

To download a PDF version, click here.